Saturday, May 25, 2013
Honda Considering Sub Brio Hatch Back for India
Honda India is seeing good roads ahead for the company. From the past couple of years Honda India was going through rough patches Because of the lack of diesel engines. Now past is past Honda has finally developed a new diesel engine which can be used in India. And it will debut in India on April 11th in Honda Amaze. Honda Amaze is the company big volume model for now.
Honda really want to move up the ladder in number of sales. Honda is going to develop a Sub Brio Hatch Back for India. New hatch back is targeted for the A- segment which see the high number of car sales in India. Honda’s new hatch back will fight against Alto 800 and Hyundai Eon. Honda is currently going through the market study stage. There are no decisions has been taken yet.
Mr. Hironori Kanayama, president & CEO of Honda Cars India said that they doesn’t have a small petrol engine except the 660 cc engine from Kei cars. Honda has no plans to introduce Kei cars in India. So Honda will either develop a global small car or a India specific hatch back. Honda India is investing Rs 2500 crore in the plant to expand the production facilities.
Honda Brio starts at Rs 4.12 Lakhs (Ex-showroom Delhi) and the new hatch back will be priced below this. To make the pricing possible Honda will give 90 % Localization for the hatch back. A- segment is a very price sensitive market and Honda must get the price spot on. With these Volume cars Honda is coming back to the golden days.
source : Times of india
